Wholesale Channel & Marketplace Policy

Effective Date: 1/1/2026 / Applies to all authorized Bala wholesale accounts

1. Purpose

This policy defines where and how authorized wholesale retailers may sell Bala products. It protects the consistency of the customer experience, the integrity of Bala's pricing, and the brand's presentation across every channel our products appear in. This policy is incorporated into, and governed by, the terms of your wholesale account agreement with Bala.

2. Authorized Sales Channels

Retailers who purchase Bala products at wholesale are authorized to sell through the following channels:

• Their own retail store location(s).
• Their own branded e-commerce website (for example, a retailer's own Shopify or equivalent site).

Any sales channel not listed above is not authorized unless Bala grants prior written approval. Retailers may not sub-distribute, consign, or resell Bala products to a third party for resale without Bala's written consent.

3. Third-Party Marketplaces

Retailers may not list or sell Bala products on third-party marketplaces — including but not limited to Amazon, Walmart Marketplace, eBay, TikTok Shop, Etsy, and similar platforms — without Bala's prior written approval.

• Amazon is treated as an exclusive channel: only Bala-designated seller(s) are authorized to sell Bala products on Amazon. Unauthorized listings will be pursued through Amazon's brand protection tools and reported as unauthorized reselling.
• Requests for marketplace exceptions must be submitted to Bala in writing and approved before any listing goes live.
• Approval, when granted, is specific to the marketplace, seller account, and product SKUs named in that approval, and does not extend to other marketplaces or accounts.

4. Minimum Advertised Price (MAP)

Bala's MAP policy sets the advertised price floor at full MSRP (Manufacturer's Suggested Retail Price). Retailers may set their own resale price, but may not advertise, list, or display a price below current MSRP in any public-facing channel — including websites, marketplaces, social media, email marketing, and print or digital advertising.

• MAP applies to the advertised or displayed price, not the price charged at checkout; private discount codes and loyalty pricing not publicly advertised are not a MAP violation.
• Bundle offers, gift-with-purchase, and sitewide promotions that have the effect of advertising a Bala product below MSRP are treated as MAP violations.
• Current MSRP by SKU is provided in the wholesale price list and updated by Bala from time to time.

5. Brand & Merchandising Guidelines

To keep the Bala shopping experience consistent across every retailer, all product listings and in-store merchandising must:

• Use only current, Bala-approved product photography, videos, and copy (available in the retailer brand asset kit).
• Represent Bala trademarks, logos, and product names accurately and without alteration.
• Avoid claims, comparisons, or use cases that have not been approved by Bala, including health or performance claims.
• Meet Bala's current merchandising standards for in-store fixtures and displays, where applicable.

6. Enforcement

Bala reserves the right to withhold future orders, revoke wholesale account status, or pursue other remedies available under the wholesale agreement for violations of this policy, including unauthorized marketplace sales and MAP violations. Bala will typically notify a retailer and request correction before taking further action, except in cases of unauthorized marketplace listings, which may be reported for removal immediately.

7. Channel Summary

8. Questions & Approval Requests

Questions about this policy, or requests for marketplace or channel approval, should be directed to your Bala wholesale account contact in writing.